Case

Caressi: Enhancing product data management end-to-end

12-5-2025

Reading time 1 minute

Caressi, a premium kitchen brand known for its high-quality sinks and accessories, faced a common challenge: managing complex product data across multiple channels. With an extensive product range and a need for accurate, real-time information, their existing Exact ERP system required a more efficient way to handle data enrichment and distribution.

From data silos to centralized control

To streamline their processes, Caressi integrated their Exact ERP system with Pimmix, creating a centralized platform for product data management. This integration enabled them to automate data imports, reduce manual work, and gain full control over their product information. Within Pimmix, Caressi can enrich their product data, adding detailed descriptions, specifications, and marketing attributes to ensure consistency across all platforms.

Seamless syndication for maximum reach

With their data centralized in Pimmix, Caressi can now push accurate, enriched product information directly to their webshop, enhancing the customer experience. They also utilize Pimmix’s Conversion Hub to prepare select product sets for syndication to the 2BA datapool, extending their reach to new markets and reducing the risk of data inconsistencies.

Driving digital efficiency

Since implementing Pimmix, Caressi has achieved:

Centralized data control: All product data is managed from a single platform, reducing manual work and data silos.
Faster data syndication: Automated workflows ensure quick and accurate data distribution to their webshop and 2BA.
Improved data quality: Centralized enrichment minimizes errors, resulting in more accurate and reliable product information.
Greater market reach: Consistent, high-quality data opens the door to broader distribution opportunities.

More information

Curious to see how Pimmix can optimize your product data processes? Read the full case study to discover the full scope of Caressi’s transformation.

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