Case

BlueIron: Helping combat iron deficiency

8-10-2023
Reading time 2 minutes
Iron deficiency is a common problem among people, especially women. BlueIron, a Finnish brand operating in over 20 countries, has been working tirelessly to combat this issue by providing a range of high-quality iron supplements. However, they needed a reliable partner to help them take their mission to the next level. That's where Blyte came in.

BlueIron's requirements - it's a tall order!

BlueIron had some pretty specific requirements for their website, e-commerce, and marketing solutions. They needed a one-stop-shop that could handle everything they needed. And that's not all - the platform needed to be scalable so they could easily replicate it for other markets. Plus, they needed a way to centrally create content, like articles and blog posts, and share it across all of their websites with the click of a button. Oh, and don't forget about automated social media and newsletter sending too - they needed that too!

Key requirements

  • Branded and customized website and D2C e-commerce solutions first for Finnish market.
  • Easily replicable website for other BlueIron countries.
  • Centralized website content creation and distribution.
  • Effective marketing solutions for BlueIron.
  • Central creation and automated sharing of social media and newsletter content.

Blyte's solution - the perfect fit!

Lucky for BlueIron, Blyte's Bogago web experience platform was the perfect fit for their needs. Blyte helped BlueIron create a branded and customized website and e-commerce solution that perfectly represented their brand in the Finnish market. The platform was built to perform like a champion and provide exceptional user experience, so BlueIron's customers could easily get their hands on the iron supplements they needed to feel their best.

But wait, there's more! Blyte's platform also made it super easy for BlueIron to replicate their website and solutions for other countries they operate in, which was a massive game-changer for their global expansion plans. And let's not forget about marketing solutions that helped BlueIron create content centrally and distribute it to all their websites and marketing channels, making it easy for them to keep their brand consistent and high-quality across all markets.

What's next? BlueIron is winning the fight against iron deficiency

BlueIron's partnership with Blyte has been a massive success. Blyte's platform has given them the tools they need to represent their brand, create content efficiently, and market their products effectively. BlueIron is now a consistent, high-quality brand that is perceived better among existing and potential distribution partners in different countries. And let's not forget about their core mission - providing high-quality iron supplements to people suffering from iron deficiency. Thanks to Blyte, they can focus on their mission and let their web experience platform do the heavy lifting.

Interested to have a look?

Look inside the Blueiron website and e-commerce solution here:

Blueiron.fi